Social media visual guidelines for Jägermeister

I designed new social media visual guidelines for Jägermeister while working at the Walk Creative advertising agency.

In order to reach Jagermeister’s main target group (aged 18 to 25), I referred to the aesthetics of music festivals, music album covers and streetwear brands.

Analog elements refer to nostalgia for the 1990s and 2000s, as well as the return of analog cameras and Polaroid cameras. Paper tears, doodles and cutouts create a party mood.

Thanks to the lack of rigid rules and templates, each post is original.
At the same time, visual language is consistent with the brand’s aesthetics thanks to the use of characteristic colors (orange and green), the Meister font and photos.